About Us


The origins of Shuler’s Barbecue stretch all the way back to 1956 inside a general store in Sellers, South Carolina. It was there the late Shuler Hughes developed his distinctive and delicious barbecue sauce – a sweet & smoky concoction that hits the taste buds with just the right amount of kick. Mr. Hughes used this sauce on the barbecued meat he would cook for schools and churches at community charity events. He later began selling his signature barbecue inside the general store.


About Us


The origins of Shuler’s Barbecue stretch all the way back to 1956 inside a general store in Sellers, South Carolina. It was there the late Shuler Hughes developed his distinctive and delicious barbecue sauce – a sweet & smoky concoction that hits the taste buds with just the right amount of kick. Mr. Hughes used this sauce on the barbecued meat he would cook for schools and churches at community charity events. He later began selling his signature barbecue inside the general store.



In 1996, Shuler’s son, Norton Hughes, took his father’s barbecue concept to the next level. Norton and his wife, Lynn, opened Shuler’s Barbecue in a 1600-square foot log cabin on their family farm in Latta, SC – not far from Shuler Hughes’ original general store. A modern-day general store and Sweet Lorraine’s bakery – named for Lynn’s mother – were later additions to the one-of-kind, down South experience on-site at Shuler’s.


The restaurant is steeped in good old-fashioned home cooking, using recipes passed down through the generations of both of their families. Norton and Lynn maintain Shuler Hughes’ time-honored methods of cooking pork, chicken and ribs over wood coals. They believe the “low and slow” method is the only way to cook truly authentic southern barbecue. This wholesome, home-cooked approach to a family buffet restaurant became an immediate local hit and soon thereafter, became a tourist “must stop” in traveling to and from the Myrtle Beach area.



At Shuler’s, Southern hospitality is on full display, with the friendliest staff around – ready to bring you a refill of some sweet tea with a smile or to just shoot the breeze. The yummy food is what brings you to Shuler’s, but it’s the people that bring you back.

Shuler’s has been described as “barbecue the way it ought to be” and though the buffet is billed as “all you can eat,” Norton likes to affectionately refer to the dining experience at Shuler’s as “eat ‘til ya hurt!”

“This was my first job. My heart’s been here forever.”